Matching Education and Labour: Investing in Human Capital

Aspiration                                                                                              Add your opinion

During the Summit Conference of 23 and 24 March 2000, the European Union announced  their aspiration to make Europe’s information economy the world’s most competitive and dynamic. Their motto in this undertaking is “towards a more digitally literate European population”. The insufficient number of digitally literate individuals in the workforce, however, poses a threat to this aspiration. The Dutch government, in its turn, has set its sights on advancing to the forefront of Europe’s ICT sector. To accomplish that, the government will have to ensure that the average member of the Dutch workforce acquires  knowledge of and skills in ICT. The number of ICT experts will also have to increase dramatically to achieve the growth envisioned.

These aspirations have given rise to certain essential questions, especially as regarding the issue of education. The most important of these are outlined here. What role do (large) cities play in the ICT sector’s hectic field of influence? How can different government authorities, educational institutions, market players, the public and the business community help to improve harmonization between education and the labour market? And what are the most important instruments available for this purpose? How can these efforts also be linked to urban policy? And how can urban policy be reinforced from the European perspective? By pooling the expertise and commitment of different participants, we hope to establish a clearer  picture of these issues during this conference.

Parallel sessions: two themes

As stated clearly above, we must work towards improving digital literacy in the population at large. With this basic aim in mind, all participants must develop a clear idea of what future education should entail, as well as a vision of how to integrate ICT applications into primary and higher education. And that undertaking is the first focal theme of the parallel session.

The second theme deals more extensively with the urgent shortage of adequately trained ICT professionals. This is an alarming development and one that can have detrimental impact on growth in the ICT sector. One of the most important instruments in creating a lasting solution to this problem is a greater investment of effort in education.

Introducing parallel session chairwoman:

 

 Yvonne van Rooy, President of Tilburg University

Yvonne van Rooy studied law at Utrecht University. On graduating, she accepted a post as Deputy Secretary for European Integration at the Netherlands Christian Federation of Employers in The Hague. In 1984, she was elected to the European Parliament, where she worked primarily on trade policy, economic affairs and monetary matters.

On 30 October 1986, she was elected as State Secretary for Economic Affairs. In that post, she was responsible for foreign commerce. On 14 September 1989, she entered the Lower House of the States General (as a member of the Christian Democratic Alliance). Slightly over a year later, on 28 September 1990, she was re-elected as State Secretary for Economic Affairs and remained in that office until 22 August 1994. From 17 May to 1 September 1997, Ms Van Rooy served a second term in the Lower House as a representative of the Christian Democratic Alliance. She also holds many additional public offices.

Theme 1:

Integrating ICT (applications) in education - towards digital literacy

The growing trend throughout numerous sectors in today’s labour market is to take knowledge of and skills in ICT for granted. And that trend that will continue in the future. For this reason,
it is crucial that we foster familiarity with ICT from the earliest possible phase in education, starting in primary education. By incorporating ICT into education, we can increase digital literacy. And that, in turn, could prompt more students in higher education to prepare for careers in the ICT sector.

Cities also stand to gain by using ICT applications: ICT can improve the quality of urban school systems, enhancing their appeal. It can also result in swifter and more frequent contact between schools and other sectors either within or beyond city limits. The potential for links with - say - cultural and other institutions are promising (content). ICT can thus facilitate the establishment of new urban networks.

Numerous large-scale, as well as smaller, projects and initiatives have been launched in the Netherlands’ education system to encourage the use of ICT. Most of these were introduced locally and are funded by government subsidies. Some are being carried out in cooperation with commercial enterprises. The projects range from training programmes for teachers, to educational software development, the development of adequate teaching programmes and hardware accessibility programmes.

Þ  During the parallel session, we intend to examine in depth the status quo as concerning the impact of ICT on primary and secondary education. Based on our findings, we will define the tasks and options that we actually face in regard to ICT as government authorities, educational institutions and other partners. Subsequently, we will try to determine what role the key partners will play and what instruments will be available to them in fulfilling their tasks.

Þ  Technology education specialist, Willem Broere, has agreed to lead the session towards the questions at hand and set the discussion into motion with his introductory talk. An extract of his presentation is included below. We would like to invite you to participate in this discussion in the Forum section of this web-site and inform us of examples of successful projects that you have encountered.  

@ skills: the real challenge!

 “Learning profiles” and “establishing your profile”: maintaining the balance

 

 Willem Broere

New media, such as the Internet and interactive television, are fast gaining ground in our daily lives. This development can be traced to a parallel undercurrent in society, that of “living just in time”. As the public and consumers, we expect made-to-measure service - service tailored to meet our needs at work, at home and in our free time.

New media have accelerated that trend, and - due to their characteristic traits - have added a new dimension to it. Their omnipresence [in a round-the-clock economy] has slowly eroded the monuments built up in previous industrial eras.

"Schools” are one such monument.

Long gone are the days in which education focused on training “professionals.” Broad-based schools, a newly emerging phenomenon in the Netherlands, are a prime illustration of the dilemma that has emerged.

  • The tasks once fulfilled by schools are now being interwoven into community life.

  • Day care before and after school hours has made the transition between school and home vaguer.

  • Parental and community involvement has increased in determining the contents of school programmes.

The staggering growth of the Internet has played an enormous role in tearing down school walls. (In fact, the number of users aged 16 to 30 in the Netherlands has multiplied by six in just the past few months). This same astounding growth, however, poses a threat…

As yet, the average school programme makes little use of the potential advantages of new media. Even the school programmes that actually use computers and different computer applications are usually replacing the old approach to education with a new variation of the same: old wine in new skins.

Thus, the great dilemma facing us over the next few years is not so much the presumed social gap between the “privileged” and the “disadvantaged”. Rather, it is the menacing divide between the traditional system of education and the digital reality in society.

The government has responded by “investing” in hardware. Although that may “score” quite a few points in the political arena, it is merely a small part of the solution and the easiest at that.

If we fail to shift our focus swiftly to digital content and the accompanying “dynamic learning environment,” educational programmes will essentially remain unchanged and the divide between these programmes and society will only widen despite the influx of computers and increasing subscriptions to the Internet.  

Research has taught us that the keys to implementing new media lie in exploring, charting and applying the skills that accompany new media. We have dubbed these the “@” skills in a research project entitled MeduLeren (“MEDucation”), which was set up in a cooperative venture between @PS, the University of Louvain and the University of Gent.

We will discuss these skills more extensively during the parallel session. Using various rules of thumb, we will also demonstrate how efforts can focus on recognizing and introducing these skills in Public-Private Partnerships between national/regional authorities, schools and the business community. 

Introducing Willem Broere

Willem Broere is a technology education specialist at @PS, the ICT expertise section of the Algemeen Pedagogisch Studiecentrum (general educational studies centre) in Utrecht, the Netherlands. For years, he has been intrigued by the phenomenon of new media. His work in this field has varied from supervising the introduction and implementation of computer programs in training institutes for carnival and circus proprietors to managing a large-scale project to introduce computers in primary and special education. Entitled the COMENIUS-PRINT, this latter project spanned a five-year period from 1989 to 1994.

Mr. Broere is currently the coordinator for InterActie!, a Public-Private partnership between the government and major educational publishers in the Netherlands. This cooperative venture will continue until 2001 and will produce 23 state-of-the-art software  programs to teach young children language and math skills. The project was also set up to offer teacher training and assistance. Over the past year, all primary schools throughout the Netherlands received what was called THE PACKAGE: eight multi-media CDROMS to help teams of teachers choose and implement new media. The project’s final undertaking is “MEDucation,” i.e. charting and introducing “@” skills.

Other interesting cases are outlined below. To learn more about any of these cases, visit the web-site listed with the relevant description. Undoubtedly, you have encountered similar examples in your own city or in the daily course of your professional activities, examples that would interest our conference participants. We would be very grateful if you would send us a description. Simply use the interactive feature in the Forum section of this web-site, or e-mail us.

Diane, The Netherlands’ Internet@atlas

Diane is a national survey of the quality of life conducted by pupils aged 10-15. Their findings are posted on the Internet. Launched in 1999, the project has been carried out so far by 350 Dutch primary schools. That number is bound to increase in upcoming years. The project participants’ research area consists of one square kilometre. They draw up a comprehensive overview of the use of space in “their” kilometre, calculating the percentage of space occupied by buildings, asphalt, nature conservation areas, industrial zones, etc. They also study the quality of private and professional life, public facilities and the infrastructure of their respective kilometres. In addition to the factual overview, the pupils also offer their opinions about different aspects of the use of land for residential and employment-related purposes as well as their vision of these aspects in the near future.

For more information, visit

www.hhit.hsholland.nl/diane

The Hague, home to a virtual city

Joining forces with two other European cities,  The Hague’s Montessori Lyceum (HML) built a virtual environment last year for educational purposes. The virtual city is a three-dimensional application on the Internet. Although the HML did not develop the application itself, it “bought” a piece of land from an organization called Active Worlds. The city was then built in what was primarily a cooperative effort between pupils of the HML and a school in Petersburg. And that was one of the points of the project: the pupils themselves were to build the virtual city. Their city has much to offer. Aside from using “ordinary” Internet features, such as chatting (in the form of avatars), the pupils can build entire building complexes. The HML plans to share its newly acquired expertise with other schools. In the efforts towards that end, contacts have been sought in Europe. Moreover, the ICT steering group for education has pledged the HML support for plans to expand the project in The Hague.

For more information, visit:

www.hml.nl

www.activeworlds.com

Theme 2:

Deploying (new) groups of job seekers in ICT vocational education

It is important in strengthening the vitality of a (large) city to maximize the employment rate. ICT, an ever-growing sector, offers the necessary opportunities. Those opportunities can only be put to advantage, however, if there is a sufficient pool of trained labour. To put it simply, achieving that goal will require a greater influx of school pupils, students, job seekers and employed individuals into ICT training programmes in the near future. On an even shorter term basis, we will have to tap into (new) target groups who could participate in condensed ICT training programmes.

The pressing question here is how can we draw on (new) target groups for participants in ICT training programmes when potential human resources for the ICT sector in urban labour markets are fairly limited due to the number of individuals with lower/inadequate levels of education.

Increasingly, however, opportunities have opened in the ICT sector for job seekers with some form of intermediate vocational education. This development is especially promising for cities as it will enable a percentage of job seekers on urban labour markets to enter the ICT sector via intermediate vocational education programmes. It may prove possible to deploy part of the potential human resources in cities to reduce the shortage problem.

Commissioned by the Dutch government, the ICT Task Force in the Netherlands has proposed a series of short-term measures aimed at counterbalancing the short supply of ICT professionals on the labour market. One of the projects now underway involves improving ICT training courses in the intermediate vocational education system. The project’s primary aim is to train or update the skills of thousands of job seekers in ICT vocational education. The government, various educational institutions and the business community are highly involved in the project. It is important that these three partners each contribute their share in achieving this goal.

Since 1992, anywhere from 45 to 50 regional educational centres have been established in the Netherlands. These institutions offer an entire range of vocational training courses and fall under such different areas of the education sector as: adult basic education, general adult secondary education, the dual apprenticeship system and intermediate vocational education, including ICT programmes.

ROC de Amerlanden  is one such regional educational centre. Situated in Amersfoort, this centre offers training courses at different levels and based on different methods. These  range from introductory ICT courses to ICT intermediate vocational courses and made-to-measure in-service training courses for companies. The centre also carries out such integration projects as ICT-aided Dutch courses for long-time immigrants and re-integration courses.

Þ  During the parallel session, we intend to examine in depth the status quo in ICT (vocational) education as relating to ICT-intensive companies. Based on our findings, we will define the tasks and options that we actually face in regard to ICT as government authorities, educational institutions and the business community. Subsequently, we will try to determine what role these partners will play and what instruments are available to them in fulfilling their tasks. One key aspect in this regard is the question of whether potential human resources in cities can be deployed to reduce the need for labour in the ICT sector and whether intermediate vocational education programmes can be instrumental in achieving that.

Þ  Marijke Herben has agreed to launch the discussion. As the Project Leader, she will explain the Dutch Task Force project aimed at reinforcing ICT vocational education programmes and accelerating the influx of (new) groups of job seekers into those programmes. In her regular post at the KPN, Ms Herben serves as the Project Manager for a training programme. She also serves part-time as a Councilwoman in the Municipality of Zandvoort.

Þ  Practice case: ICT learning in Ronneby, Sweden
In addition, Sölve Landén, Information Manager at the Municipality of Ronneby in Sweden and with long experience of ICT projects, has agreed to hold a brief talk of interesting training initiatives to enable digital literacy and to encourage professional skills in ICT. The Ronneby Municipal Authorities made the transition to intensive use of ICT almost 15 years ago. The first concretion was the science park Soft Center, where today about 70 software companies are situated together with the University of Karlskrona/Ronneby, widely acknowledged for its ICT training courses and research. Sölve Landén will present a project where unemployed persons have been identified, trained and engaged as intermediaries of ICT knowledge to learn preferably SMEs about how to meet the ICT challenges of the new millennium.

About Sölve Landén
Infocenter, a learning studio and electronic library of the science park Soft Center in Ronneby, started in 1989. Sölve Landén was appointed manager. Since then he has been engaged in efforts aiming to expand people's knowledge and experiences of applied information technology. Early in the 1990’s local politicians in Ronneby stated that ICT was to be a citizens' right, and mr Landén was appointed one of the responsible persons to activate the process. Development initiatives have subsequently been arranged in collaboration with the University of Karlskrona/Ronneby, well known for its IT-profile, or with other private and public organisations. Mr Landén has been representing the municipality of Ronneby in the steering groups of such actions focusing on how to stimulate general usage of ICT as well as on how to meet certain demands of ICT competence.

Sölve Landén and his department are managing the web site and intranet of Ronneby municipality.

Ronneby is well reputed for its information technology initiatives. A number of times Sölve Landén has been engaged by national or international conferences or seminars to inform of the city's experiences in ICT. He has been a local project manager in European R&D-projects since 1996 and has many times represented Ronneby in 'Telecities'. He participated in the preparation of the Fifth Framework Program on behalf of DG XIII in an expert group called 'Government on-line'.

Þ  We would like to invite you to participate in this discussion in the Forum section of this web-site and offer us your comments and suggestions. We would also welcome information about successful projects in your city.

Introducing European Commission representative:

Maruja Gutierrez Diaz.  

As a unit head in the Multimedia Department at DG Education and Culture, Ms Diaz has access to information on the state of progress in most European countries as regarding ICT integration into education and improved harmonization between ICT education and the labour market.

Interesting links:

www.en.eun.org/news/ictdev/ictdev.html
www.ceoforum.org


www.rm.com/reports/
www.observetory.com
www.europa.eu.int
www.minez.nl
www.minocw.nl
www.minbzk.nl
www.ronneby.se
www.karlskrona.se

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